The worldwide statistics show that employee engagement globally is surprisingly very low with only 15% engagement rate. Ready for another surprising fact? 51% percent of employees are actively looking or a new job or at least watching for job openings.
There are tons of employee engagement myths and these myths are playing a huge role in the status quo of employee engagement rate. Here, we will debunk those myths to help you improve your employee engagement and get out of that status quo.
As the saying goes, old ways won't open new doors. Same goes to sales techniques. Vintage sales techniques are not that effective anymore in today's modern market scene. Because of the boom of the internet and information technology, consumers are wiser than ever.
Information is almost instant making consumers more equipped to make quick decisions without consulting to a salesperson. This makes the role of the sale teams more challenging in the modern and digitalized world.
Whether you are an entrepreneur, CEO or an HR manager, building unified employee relations is an integral part of your role. It is a never-ending task as you have to deal with constant employee relationship issues all the time. As leaders, we must secure a highly engaged working environment.
Right sales strategies will help you hone a bright future in the field of sales. Sales is a promising but very challenging career as you have to consistently hit your monthly, quarterly and annual targets.
Companies are working hard and invest a lot of resources to different retention tactics like customer rewards and content marketing to acquire customers. It all starts with raising awareness about your brand by tapping different channels like events, traditional media or digital marketing channels such as Google ads or Facebook.
Employee recognition program is one of the best tools for you to boost overall company performance. An effective recognition program is like an investment that pays multiple returns.
Gone are the days where paper vouchers or coupons offering as much as 50% discounts. If you're an entrepreneur, marketer or even HR professional looking for effective and easy to administer rewards for your employees, you must now think digital.
Are you an entrepreneur or a marketer who wants to further increase and improve your profit? Do you want to gain happier and more satisfied customers? In your marketing plan, do you have a Customer Loyalty Program? If none, you must consider having one because having more loyal customers can have a big impact on your profitability.
Check out these trends that help drive customer loyalty.
According to Loyalty Works, creating a sustainable bond with your channels can complement achieving your business goals. It solidifies the foundation of your relationship with your internal and external partners as you build loyalty program for them. Your value proposition in the industry becomes grounded and solid as you create a better partnership with them.
Here are some recommended ways to incentivize your partners to improve your channel marketing strategies:
Technology and the internet of things are continuously providing several advantages and improvements not just to our personal lives but also in the workplace. But how do you think this new era can help you with employee engagement?
Channel partners are third-party organizations that are appointed by manufacturers to sell their products, services, etc. to their target customers. To succeed in your partnership with your current or future sales channels, you have treated them beyond that. Meaning, since you tapped them as your distribution partner, it should be your common goal to have a long-lasting partnership supported with a strong foundation – trust and loyalty. Because in the long run this will translate to more revenue, hence, better profitability on both sides.
Retaining customers is the ultimate goal for any business. But some businesses often overlook this area given that they are too focus on acquiring new ones, when in fact, of all the shoppers, nearly 15-percent are returning customers, and are most likely to spend three-times more than the one-time shoppers. This means that loyal customers are high contributors to the success of your business. That being said, customer retention strategies play a vital role in order for you to keep your customers loyal to your brand and secure the success of your business.
Have you recently checked the engagement level of your employee? If you haven’t yet, then you should take some actions before you lose good people, or worse, it might take a toll on the operation of your business, long-term-wise.
Customer Insight is the Key to an Effective Consumer Promotion.
Customer insight is the process by which marketing professionals or researchers analyse and interpret the trend and behavior of the market environment, to improve a particular brand’s marketability and effectiveness in its respective market.