Consumer Promotions

The digital space is a colorful world tangled with various bits of information coming in at hyper speed. With this, it can be quite challenging to capture and sustain anyone’s attention, especially when you’re a new brand or an established one trying to launch a new product or service.

By definition, consumer sales promotion is the process of persuading consumers to try a product or service. Sales promotions are usually conducted by companies as a tactical strategy or program to boost the sales of their product(s), as well as to gain a competitive advantage against direct and indirect competitors along the way.

As the business environment continues to evolve, companies must adapt as well to the changes in terms of their business approach and marketing strategies. Any program that has worked for your organization in the previous years may no longer be effective in the coming years. This also applies to your loyalty program.

In the Philippines, millennials make up one-third of the total population, which means that in time, majority of the buying market in the country will be comprised of the said generation. For marketers and business owners, this means that they have to re calibrate their marketing approach that will fit to the behavior and preference of the young generation.

You’re about to pay less for your holiday haul with these online Christmas shopping hacks. Even with quarantine restrictions, it’s a wonderful time to go Christmas shopping this year. Thanks to e-commerce stores like Shopee, we can still find the best gifts for our loved ones and office family, enjoy online deals, and do all that without leaving the comfort of our homes. Cross off items on your Christmas shopping list and save a few cash with these helpful hacks.

How much of your existing customer base has stayed with your organization through the years?

Finding thoughtful digital gifts ultimately becomes a life skill. At one point during the lockdown period, you’ve celebrated Mother’s Day, Father’s Day, and a birthday or two. Sure, messaging and video calling help make you feel connected to your family and friends during special occasions. But the heartfelt act of gift-giving should not be compromised just because of social distancing. These days, finding thoughtful digital gifts ultimately becomes a life skill. We listed down 5 of our favorite digital gifts below:

Companies are working hard and invest a lot of resources to different retention tactics like customer rewards and content marketing to acquire customers. It all starts with raising awareness about your brand by tapping different channels like events, traditional media or digital marketing channels such as Google ads or Facebook.

Retaining customers is the ultimate goal for any business. But some businesses often overlook this area given that they are too focus on acquiring new ones, when in fact, of all the shoppers, nearly 15-percent are returning customers, and are most likely to spend three-times more than the one-time shoppers. This means that loyal customers are high contributors to the success of your business. That being said, customer retention strategies play a vital role in order for you to keep your customers loyal to your brand and secure the success of your business.