Customer Insight Archives - Sodexo

The Role of Customer Insight in Consumer Promotion

The Role of Customer Insight in Consumer Promotion_080118

Customer Insight is the Key to an Effective Consumer Promotion Customer insight is the process by which marketing professionals or researchers analyse and interpret the trend and behavior of the market environment, to improve a particular brand’s marketability and effectiveness in its respective market. A few decades ago, there are only a number of communication […]

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