How to Use Digital Incentives to Attract and Retain Loyal Customers
16 August 2023
Here are tips to delight your customers with digital incentives.
When building customer loyalty, you strive to deliver the kind of experience that will encourage your customers to keep coming back. You design campaigns with powerful messages, so they’d crave to hear more from you. You develop offers they’d find valuable, so they’d want to participate in your future promotions. You pick rewards that are useful and relevant, so they’ll keep engaging with you.
These days, the best way to make your campaigns stand out is to have digital incentives. Digital rewards, like Sodexo+ and Sodexo Mobile Pass, offer safe and limitless possibilities for your business as well as your consumers. Here are some ideas you can steal for your next campaigns:
1. Reward your customers with digital gifts after a purchase
Express your appreciation to your customers whenever they complete a purchase, no matter how big or small. It’s a great way to build customer loyalty and encourage repeat purchases.
See a sample execution made by Brother Philippines when they included Sodexo Mobile Pass as part of their holiday promotion in 2019.
2. Incorporate digital freebies into your marketing efforts
What people love more than a good deal is receiving useful freebies as a bonus for purchasing your product. Not only do these types of efforts attract new customers, but these also help retain loyal customers you already have.
3. Facilitate surveys and reward respondents with digital incentives
The more you know about your customers, the better you can develop strategic efforts that meet their expectations. Hold consumer satisfaction studies and encourage honest feedback from your audience with digital rewards they can’t say no to.
Every year, Sodexo Philippines uses data gathered from our consumer survey to ensure that our campaigns stay relevant. Last year, we did it as part of our #SeasonOfThankspiration campaign and gave respondents a chance to win Sodexo+ digital GCs.
4. Create a digital rewards program for loyal customers
Customers who continue to follow and engage with your brand make great ambassadors. Connect with them by providing a carrot for repeat purchase.
See how Maybank Philippines developed a digital rewards promo for their cardholders here.
Make sure to choose high-value digital incentives that your consumers can enjoy in more ways than one. Sodexo+ and Sodexo Mobile Pass can be sent instantly via a free app, SMS, or email, and are accepted in over 5,000 merchants nationwide. To know more about Sodexo digital rewards, sign up here.
So whatever your concerns with the digital age, the benefits of incorporating technology on our daily operations are clear: encourage a collaborative, efficient and engaged environment that help drives business outcomes.