4 Ways to Enjoy Your SM Gift Pass

12 December 2022

Christmas always feels like magic in the Philippines. Just think about all the fully-adorned Christmas trees at home, colorful twinkling lights in the streets, and carols that play as early as September. And if there’s one place that never fails to deliver the charm and delight of the holidays, it’s shopping malls like SM Supermalls.

For a lot of Filipinos, the holidays feel incomplete without a trip to SM. It’s the go-to place for family bonding and holiday shopping. That’s why it comes with no surprise that SM Gift Pass, SM Supermalls’ official Gift Certificate (GC), has become an effortless gift option in over 10 years. It’s a thoughtful gift for people of all ages, especially now that it’s available in both paper and digital formats.

Did you know that there are a lot more ways to enjoy your SM Gift Pass than just buying groceries and going on a shopping spree at the department store (although, of course, those are amazing choices too)? Check out the list below to know how:

Explore SM's extensive merchant network

When SM said they got it all for you, they really meant it. Both the paper and digital SM Gift Pass are accepted in majority of affiliate brands of SM Supermalls. This includes fashion powerhouse brands like Forever21 and Uniqlo, beauty and wellness stores like Watsons, The Body Shop, and Innisfree, as well as novelty and specialty shops like Miniso, The Baby Company, and Ace Hardware

Avail of exclusive time-limited offers

If you have an SM Gift Pass, you’re essentially a part of an exclusive community that has access to deals for GC holders only. 

Upgrade your paper GC to digital GC

In our fast-evolving world today, going digital sure has its perks. When you convert your paper SM Gift Pass into its digital format, you can unlock more features such as instant peer-to-peer GC sharing, contactless payments, and partial redemption – enabling you to redeem your digital GC value up to the last centavo.

To do this, visit any SM Store Customer Service and just ask to have your paper SM Gift Pass converted into Pluxee Gift credits format. This is free of charge. 

Pair it up with your SM Advantage Card

Using your SM Gift Pass alone is rewarding enough. But it gets even better when you spend it with your SMAC!

With SMAC, you can enjoy access to members-only deals in all SM brands and its affiliates. Think: 3-day sales, SMAC Super Month (happens every October) deals, and Buy One Take One offers. You can avail of these perks and still earn SMAC points with your SM Gift Pass.

Whether it’s for the holidays or any type of occasion, the SM Gift Pass makes a perfect gift for anyone in your gift list. Let your recipients have a memorable experience with a gift they can enjoy in more ways than one.

Paper and digital SM Gift Pass gift certificates are available for purchase at SM Store Customer Service areas, SM Store Redemption Booths, SM Business Center areas, SM Servicio areas, and on

For corporate bulk orders, keep in touch with our Sales Team by signing up here.