Benefits of a Channel Partner Incentives Program

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Channel partners are third-party organizations that are appointed by manufacturers to sell their products, services, etc.. to their target customers. To succeed in your partnership with your current or future sales channels, you have treat them beyond that. Meaning, since you tapped them as your distribution partner, it should be your common goal to have […]

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5 Key Tips For Your Channel Incentives Programs

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Dealers, distributors, and re-sellers are no stranger to channel incentives programs. Many companies use this type of scheme to drive the behavior of their channel partners –behavior that will eventually lead to increase in revenue, of course. However, this does not necessarily mean that having a sales channel rewards program will automatically translate to an increase of […]

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