By definition, consumer sales promotion is the process of persuading consumers to try a product or service. Sales promotions are usually conducted by companies as a tactical strategy or program to boost the sales of their product(s), as well as to gain a competitive advantage against direct and indirect competitors along the way. However nowadays, […]
Customer Insight is the Key to an Effective Consumer Promotion Customer insight is the process by which marketing professionals or researchers analyse and interpret the trend and behavior of the market environment, to improve a particular brand’s marketability and effectiveness in its respective market. A few decades ago, there are only a number of communication […]
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