As the business environment continues to evolve, companies must adapt as well to the changes in terms of their business approach and marketing strategies. Any program that has worked for your organization in the previous years may no longer be effective in the coming years. This also applies to your loyalty program.
Given these days continuing technological transformation, consumers’ behavior and lifestyle have drastically changed as well. Not to mention the entry and the influence of new generations, the millennials, and the Gen Zers, who are tech-savvy and digital natives.
However, despite these changes in the market landscape, “customer experience” remains as the key factor when it comes to keeping your customers loyal to your brand. That being said, here are some easy tips for you to follow to increase your customer retention in this modern age.
Tip #1: Be accessible and make sure to respond quickly!
In this age where almost everyone is practically on mobile and has access to the internet, it is only strategic for you to establish a platform where your prospects and consumers can easily access or contact you whenever they have inquiries about your product or service. With this, you can ensure that you can immediately attend to their concern and keep them from turning to another brand.
Tip #2 Personalize: Send updates and thank you messages
Always remember that the consumer buying process does not end after your customer purchases your product, it is an endless process of providing them after sales service to keep them coming back to your store. This can be done thru sending them “thank you” notes, “members only” event invitation, “promotional updates,” and the like! But you have to ensure that you make your message personal to have a strong impact on your customers.
Tip #3 Reward your customers
Consider this question: how does it feel when you receive something unexpectedly? Do you feel special? Important? And valued? These are the very same sentiments customers feel when they are rewarded for patronizing one’s brand, and mind you, this type of scheme makes them come back for more!
All in all, the above-mentioned items lead to brand loyalty, but before you can convert your customers to solid patronizers of your product or service, you have to give them the best customer experience they sought for in a brand.
Sodexo Benefits and Rewards Services, is a company that houses proven and tested business services can offer you effective loyalty solutions. With our newest and revolutionary digital solution, the Sodexo Mobile Pass, you can now experience hassle-free gifting and rewarding, because it eliminates the logistical challenges you normally encounter with the conventional loyalty rewards program. What’s more, your valued customers will definitely enjoy their Mobile Passes as it is already accepted in top preferred Sodexo partner merchants nationwide!
To receive the latest updates on hassle-free gifting and rewarding, click here