June 2018 - Sodexo

8 Biggest Trends Driving Customer Loyalty

1. Omnichannel and Multichannel Programs are overruling traditional programs Brick-and-mortar channel is no longer enough to reach the customer. It only engage the customers directly and help them become loyal and solid with the brand. Due to increasing number of channel types like multichannel and omnichannel, brands and products can now be purchased from different touch […]

8 Smart Ways to Use Sales Incentives in B2B Market

business idea sketch and businessman in arrow exit

According to Loyalty Works, creating a sustainable bond with your channels can complement achieving your business goals. It solidify the foundation of your relationship with your internal and external partners as you build loyalty program for them. Your value proposition in the industry becomes grounded and solid as you create a better partnership with them. […]