January 2018 - Sodexo

3 Easy Tips to keep Your Customers Loyal in the Digital Age!

3 Easy Tips to keep Your Customers Loyal in the Digital Age!

As the business environment continues to evolve, companies must adapt as well to the changes in terms of their business approach and marketing strategies. Any program that has worked for your organization in the previous years may no longer be effective in the coming years. This also applies to your loyalty program. Given these days […]

The Role of Customer Insight in Consumer Promotion

The Role of Customer Insight in Consumer Promotion_080118

Customer Insight is the Key to an Effective Consumer Promotion Customer insight is the process by which marketing professionals or researchers analyse and interpret the trend and behavior of the market environment, to improve a particular brand’s marketability and effectiveness in its respective market. A few decades ago, there are only a number of communication […]